Virgin Hotels opportunity
- 25 years experience in travel
- Experts in design and hospitality
- Powerful consumer brand
- Proven operator
Our next (ad)venture: Virgin Hotels, a perfect fit
"I've had great fun turning quite a lot of different industries on their heads and making sure those industries would never be the same because Virgin took them on."Sir Richard Branson
With over 25 years in the travel sector and a reputation for delivering unforgettable experiences to millions of Virgin fans, Virgin is a perfect fit for the hotel business. Virgin is a leader in design and hospitality and has transformed businesses ranging from airlines to fitness clubs to super luxury retreats and even space tourism. Our customers expect innovation and excellence and our new 4 star hotels will deliver exactly that.
Partnering with Virgin Hotels: opportunity and advantage
Virgin Hotels offers a unique opportunity for property owners and developers to partner with a leading global brand in a highly differentiated hotel proposition that taps into evolving trends in consumer tastes. Our aim to re-define the customer journey from pre-arrival to check-out is built on extensive customer research. Our valuable target audience includes the high income, well-educated, metropolitan "creative class." We can leverage millions of Virgin flyers to significantly enhance marketing, sales and distribution, and millions of loyalty program members (Virgin America Elevate™ and Virgin Atlantic Flying Club™). In addition, having built large scale, highly profitable businesses, we bring proven operational expertise.
Virgin Hotels will be flexible in how we work with our partners. We can operate as a third party manager, partner with ownership, or acquire properties directly. To this end, Virgin Group has established a property venture with entrepreneur Alberto Beeck and hospitality and real estate investor Diego Lowenstein. The venture aims to acquire up to $500M in properties over the next three years.